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ArtAbout MeResume

Designing how products earn trust, across visual, brand & growth.

Ayushi Sharma
Paytm Bonds App — Bonds in India had high barrier to entry. Created a visual language and design system that made bonds as intuitive as stocks.

Paytm Bonds App

Bonds in India had high barrier to entry. Created a visual language and design system that made bonds as intuitive as stocks.

  • Timeline: 16 months
  • Conversions: +12%
  • User Satisfaction: Strong!
Paytm Bonds Campaign — Bonds was a category nobody had bought. Designed the launch campaign across both Paytm apps — awareness, launch and conversion — as one funnel, not one ad.

Paytm Bonds Campaign

Bonds was a category nobody had bought. Designed the launch campaign across both Paytm apps — awareness, launch and conversion — as one funnel, not one ad.

  • Campaign Design
  • Visual Communication
  • Growth Design
  • Art Direction
  • Timeline: 3 months
  • CTR: 2.4x (5% → 12%)
  • Creatives tested: 500+ on 20+ properties
ancestra AI — Health data was fragmented and impersonal. Created a conversational AI that makes inherited patterns visible and actionable.

ancestra AI

Health data was fragmented and impersonal. Created a conversational AI that makes inherited patterns visible and actionable.

Conversational Design

  • Name: Miara
  • Ancestry: South Asian
  • Goal: Healthy aging
  • Insight: Bone Health Risk
  • Linked to: Vitamin D genes
  • Action: DEXA scan
  • Timeline: 4 weeks
  • Grade: 4.3 GPA

Other Projects

Toniq AI — Virtual networking was spatially broken. Designed a 2D event platform and AI layer that gives people context, conversation, and connection.

Toniq AI

Virtual networking was spatially broken. Designed a 2D event platform and AI layer that gives people context, conversation, and connection.

  • AI-Assisted
  • Spatial UX
  • Product Design
  • Grade: 4.3 (A+)
  • User responses: 20
  • Token variables: 500+
Shi+ne — A productivity desk companion that celebrates every Notion task you finish. Smart object built on ESP32, a touch LCD, and a servo-driven flower.

Shi+ne

A productivity desk companion that celebrates every Notion task you finish. Smart object built on ESP32, a touch LCD, and a servo-driven flower.

  • Smart Object
  • Interaction Design
  • Prototyping
  • UX Design
  • Timeline: Spring 2026 · 3 weeks
  • Team: Ayushi Sharma + Neha Sedaye
  • Stack: ESP32V2 · Touch LCD · Servo · Notion API